Norwich City Football Club has now formally declared that its promotional association with Dafabet, the club’s main sponsors, has ended. Hence, the canaries will collaborate with a new major partner starting in the 2021-22 season.
The club experienced a fruitful collaboration with Dafabet ahead of the 2019-20 Premier League season, offering various engaging promotions and entertainment streams that were seen by supporters all over the world.
Chief operating officer, Ben Kensell, said: “Over the course of the last two seasons, we’ve experienced some unprecedented and landmark moments. Over our 2019-20 Premier League campaign we announced record commercial revenue for the football club. More recently, we’ve also enjoyed a very successful Championship season throughout the challenges of pandemic. Throughout that period Dafabet have been fantastic supporters.”
He further added, ” As a club with a clear model, the contribution of our official partners and the team at Dafabet has been crucial. As the partnership comes to an end, we thank them tremendously for their support and wish them well.”
Dimitris Karatzas, CEO of Dafabet, said, “We’ve had a great couple of years working with Norwich City and I am pleased to see the club returning where it belongs, the Premier League. During the past two years, we connected with the team running the club in so many ways, establishing relationships that have far exceeded our expectations.”
Detailed information on the latest partnership is expected to surface shortly as the 2021-22 home kit to be discovered early in July before the commencement of the pre-season.