Nottingham Forest announce new partnership with adidas

adidas joins as Official Kit Partner.

Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team’s Official Kit Partner for all the club teams, from July 1, 2023. 

The deal will see adidas manufacture all of Nottingham Forest’s technical apparel and playing kit. The agreement will also see a renovation of the Forest official megastore, which will reopen on July 14, a day after the 2023/24 Nottingham Forest adidas home kit will be revealed. 

adidas has previously partnered with Nottingham Forest, back in 1977, which was a nine-year partnership. adidas has also served as the club’s Official Kit Manufacturer between 2013 and 2018. 

Nicholas Randall KC, Chairman, Nottingham Forest, said,

“We are delighted to announce adidas as our new official kit partner. adidas is a highly respected 

global brand with a special relationship with Nottingham Forest arising from the iconic shirts forever associated with our European Cup successes. We now look forward to working together again with the aim of writing a new story of achievement for the current generation of our supporters.”

Chris Walsh, VP brand, adidas North Europe, commented,

“Nottingham Forest has an incredibly rich history in football, and it is an exciting prospect for adidas to partner with the club for the foreseeable future. adidas worked with the club during some of its most successful times, including the club’s two European Cup wins in 1979 and 1980. We now look forward to further success with the club and its passionate fans in the coming years.”