English football club Nottingham Forest has announced a new partnership agreement with entertainment company, Bally’s Corporation, who will join the club as their new Front of Shirt Partner. The deal will see the Bally’s Corporation logo present on the front of the Forest men’s team’s playing shirts and the company will also have branding across Forest’ home ground, the City Ground.
Evangelos Marinakis, Owner, Nottingham Forest, commented,
“I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this. As our Club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”
Robeson Reeves, Chief Executive, Bally’s Corporation, added,
“Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us. We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally’s, we wish the Reds every success for the season ahead.”
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