Nottingham Forest FC expand Ideagen partnership

English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club’s Official Sleeve Partner for the 2023/24 season.

Ideagen, which has been the club’s partner since 2021, will now have its logo feature on the Forest men’s, women’s and academy teams’ sleeves for the 2023/24 season.

Also read: Nottingham Forest FC renew and expand E.ON partnership

Nicholas Randall KC, Chairman, Nottingham Forest FC, said:

“We are delighted to be strengthening our relationship with Ideagen, who have been tremendous partners over recent seasons. We are proud to align with a successful, ambitious and innovative Nottingham based organisation with an agenda of global growth, and values that mirror our own.

“As well as working with Ideagen on helping to promote and grow their global business, we are equally proud of the work that has been done in association with our Community Trust, namely the Think Big programme, which is already making a transformational change to the lives of young people in and around Nottingham. As we continue to grow the Women’s team, following their amazing league and cup success last season, we are delighted that Ideagen will also be supporting them with their partnership investment.“

Calum Osborne, Community Trust CEO, Nottingham Forest FC, said:

“Think Big has been an astounding success. We are thrilled to witness the positive impact it has had on the lives of young individuals in our community. Through this partnership, we have been able to provide invaluable opportunities and support to empower these aspiring minds, guiding young people toward success in the tech industry. Together, we are truly making a difference and shaping a brighter future for the next generation.“

Ben Dorks, CEO, Ideagen, said:

“As a Forest fan and season ticket holder, it’s an incredibly proud moment for me to see the Ideagen logo on the Forest shirt. Ideagen’s values are Community, Ambition and Adventure and in the last few seasons partnering with Forest we have experienced all of this and more! 

“Companies all around the world use our software to keep people safe and protected. From planes in the air, to the food and drink on our tables, to getting drugs and life-saving medical equipment to patients faster, Ideagen plays an important part. Our roots are proudly in Nottingham and this community, and I’m really looking forward to the season ahead.“