Nottingham Forest FC have roped in Asian digital sports platform Kaiyun Sports as their official front-of-shirt sponsor on a two-year deal.
The deal will put the Kaiyun Sports logo on the front of the English professional football club’s senior men’s team jersey. The two parties will also work together on various fan engagement activities both on and off the pitch.
A Nottingham Forest FC spokesperson stated:
“We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and across the world. Kaiyun Sports have a reputation for redefining the fan experience for global audiences of the Premier League and other dominant European leagues.“
Byrne Howard, Chief Marketing Officer of Kaiyun Sports, added:
“The collaboration with Nottingham Forest Football Club will be a milestone for us to step onto the global stage.“
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