Nottingham Forest FC team up with Strauss

Nottingham Forest Football Club have announced a partnership with German workwear brand Strauss, which has come on board as their Official Workwear Partner.

Strauss will thus enjoy prominent branding rights at the Tricky Trees’ home, the City Ground, via pitch-side LEDs.

The partnership kicked off last Saturday, during Forest’s home game against Manchester City in the Premier League.

Paul Bell, Chief Business Officer, Nottingham Forest FC, said:

“We are delighted to welcome Stauss to our growing portfolio of official partners. We continue to attract leading brands from both the UK and across the globe, and Strauss has a passion for providing innovative products while making a positive difference, meaning our values align strongly. We are very pleased to welcome them to the Forest family and looking forward to working together.”

Henning Strauss, CEO and Chief Brand Officer at Strauss, added:

“For the past two years, we have been intensifying our international expansion and realigning our sponsorship portfolio accordingly. Partnering with Premier League teams like Nottingham Forest makes perfect sense in this respect, especially when the club and its history reflect our pioneering spirit, first-mover attitude, and appreciation for skilled work.”