Nottingham Forest signs new deal with Strauss

English football club Nottingham Forest have announced a new partnership with German workwear brand Strauss, who is set to join the club as their Official Workwear Partner. The deal will see Strauss have prominent pitchside branding, through LEDs, at Nottingham Forest’s home stadium, the City Ground on matchdays with the partnership built around the goal of environmental sustainability.

Paul Bell, Chief Business Officer, Nottingham Forest, said,

“We are delighted to welcome Stauss to our growing portfolio of official partners. We continue to attract leading brands from both the UK and across the globe, and Strauss has a passion for providing innovative products while making a positive difference, meaning our values align strongly. We are very pleased to welcome them to the Forest family and looking forward to working together.”

Henning Strauss, CEO and Chief Brand Officer at Strauss, added,

“For the past two years, we have been intensifying our international expansion and realigning our sponsorship portfolio accordingly. Partnering with Premier League teams like Nottingham Forest makes perfect sense in this respect, especially when the club and its history reflect our pioneering spirit, first-mover attitude, and appreciation for skilled work.”