This article contains information regarding the organisations serving as official sponsors and partners to the Pakistan Super League (PSL) for its 2024 season.
Habib Bank Limited, the oldest commercial bank in Pakistan, first became the title sponsor of the Pakistan Super League in December 2015, having signed a three-year agreement.
The two have renewed their partnership multiple times since the initial deal was signed.
Jubilee Life Insurance, a subsidiary of Swiss for-profit organisation Aga Khan Fund for Economic Development, is the official insurance partner of the Pakistan Super League.
Jazz, Pakistan’s largest mobile network and internet services provider, became the PSL’s official digital lifestyle partner ahead of the eighth PSL edition in February 2023.
J. Junaid Jamshed, a Pakistani traditional fashion wear brand, has been an official partner of the Pakistan Super League since January 2022.
KFC, an American fast-food restaurant chain known for its fried chicken, was roped in as the official snack partner of the PSL in February 2024.
However, the deal was not welcomed by the public in Pakistan due to the ongoing conflict between Israel and Palestine, with KFC being a pro-Israel company in contrast to a largely pro-Palestine Pakistani public.
OKFX.io, an online cryptocurrency and trading platform, was roped in as the official trading partner of the Pakistan Super League ahead of its ninth edition in February 2024.
Brighto Paints, a Pakistani paint manufacturing company based in Lahore, has been serving the PSL as an official partner since its inception in 2016.
Osaka Batteries first became an official PSL partner in 2020.
Pepsi, a carbonated soft drink brand owned by PepsiCo, is also an official partner of the Pakistan Super League. It also serves as a sponsor to PSL franchise Karachi Kings.
ParkView City, a Pakistani residential society hub, was first roped in as the official umpire partner of the Pakistan Super League in 2021.
Over the years, ParkView has organised contests in association with the PSL, with rewards ranging from free plots in its residential society to Samsung Galaxy tablets.
In February 2024, Tapal, a Pakistani tea company, was announced as the official strategic timeout partner of the Pakistan Super League.
Prior to this, Tapal served as the league’s official tea sponsor from 2021 to 2023.
In February 2023, ahead of the eighth edition of the PSL, housing development company Kingdom Valley was announced as the official milestone and “hamaray [‘our’] heroes” partner of the league.
Ahead of its ninth edition, in January 2024, the PSL announced a partnership extension agreement with Kingdom Valley.
In February 2024, Cadbury Dairy Milk announced the expansion of its scholarship programme in association with the PSL in a continued commitment to promote women’s cricket and empower young girls.
With the scale-up of its #Getinthegame initiative, Cadbury has pledged to grant a cricket scholarship to a deserving girl for every 100 runs scored in the league, starting with its ninth edition. The programme has been expanded to two new cities: Multan and Faisalabad.
The initiative is designed to provide opportunities to talented young girls across Pakistan, allowing them to nurture their skills and pursue their cricketing dreams.
Before pairing up with the PSL, Cadbury Dairy Milk signed a similar partnership agreement with the Pakistan Cricket Board (PCB) in 2021.
Solar energy company Inverex became an official sponsor of the Pakistan Super League in 2020.
In January 2023, the PSL announced that Inverex would become its official cap branding partner, starting with its eighth edition.
In January 2022, UK-based corporate group Trans Group International submitted the highest bid during a public process for the brand partnership rights of the Pakistan Super League for the 2022–2025 cycle.
Media group ARY, which owns pay-television broadcaster A Sports, secured exclusive linear rights to the Pakistan Super League for its 2024 and 2025 seasons in January 2024 after outbidding its rivals at an auction, also agreeing a 45% increase on the previous fee.
A Sports was also the pay-television broadcaster of the 2022 and 2024 PSL seasons.
Walee, Pakistan’s largest and fastest growing influencer network, sealed a historic partnership agreement with the PSL to become its official digital streaming partner until 2025 ahead of PSL 9.
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