Bhavya DasFrench football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the club until 2025.
Through this deal, FDJ aims to strengthen its position as a benchmark in the sports-betting market and a significant sponsor of sports in France. ParionsSport, as a result, will have extensive visibility at the Parc des Princes and other club assets. On social media, “ParionsSport en ligne” will promote the odds for PSG matches and post exclusive content, including competitions for PSG fans to win match tickets.
Commenting on the partnership, Richard Courtois, CEO of the Sports Betting Unit for the FDJ group, said:
“We are delighted about this first partnership with Paris-Saint-Germain. We are proud to team up with such a popular and successful club. This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community.“
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, added:
“We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility. Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting.”
