Reigning World Champions Red Bull Racing have roped in Patrón Tequila as their Official Spirits Partner following a new partnership agreement.
The partnership also expands Patrón’s existing agreement with one of Red Bull’s racers, Sergio Pérez.
Kathy Parker, President & Global Chief Marketing Officer of Patrón, commented:
“This partnership celebrates two iconic leading brands coming together to create a simply perfect collaboration for the most passionate F1 fans. This is one of the most exciting times in the history of motorsport for us; expanding our presence in the world of F1 was a natural next step for us and we’re thrilled to be doing it with the No. 1 team on the circuit.
“Checo [Sergio Pérez] goes to extraordinary lengths to deliver perfection at every turn. We’ve been so proud to have him as part of our Patrón familia and this new endeavour with his five-time world champion racing team extends our relationship even more.“
Christian Horner, Team Principal of Oracle Red Bull Racing, said:
“We are thrilled to welcome the Bacardi Limited family of brands to the Oracle Red Bull Racing Family. They are a powerhouse of brands whose ethos and outlook align closely with our own. The Bacardi company is synonymous with success and parallels our own Team in many respects. Patrón is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.“
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