PGA Tour extends partnership with Royal Bank of Canada (RBC)

The PGA Tour has announced a multi-year extension of its partnership with the Royal Bank of Canada (RBC), in association with the Heritage Classic Foundation and Golf Canada.

RBC will thus continue to be the title sponsor of The Heritage and the Canadian Open, the two events it has been supporting since 2012 and 2008, respectively. 

The Toronto-based bank will also continue supporting communities in the US and Canada by “increasing access to the game and supporting charities in areas such as youth, education, the arts and more.” RBC will also continue its support for the PGA and LPGA players who are part of its ambassadors’ roster (Team RBC).

Brian Rolapp, CEO, PGA Tour, said:

“As the title sponsor of two events on the PGA TOUR schedule, RBC plays an essential role in golf, providing both critical development at the amateur level and life-changing moments for the world’s greatest players. We are grateful to extend our relationship with RBC, Canada’s national championship at the RBC Canadian Open, as well as the RBC Heritage, the Signature Event culminating across the marina from Harbour Town’s iconic lighthouse.“

Mary DePaoli, Executive Vice President and Chief Marketing Officer, RBC, commented:

“We are pleased to extend our long-standing relationship with the PGA TOUR, and to continue working with our partners to elevate the RBC Heritage and RBC Canadian Open for players and fans. The unforgettable moments these events create bring our communities together and inspire golfers at every level, from grassroots to our Team RBC professionals. These world-class tournaments are also becoming powerful drivers of economic and social impact, with more than $56 million raised for local charities across North America and nearly $250 million of economic impact generated in 2024 alone. We look forward to building on that momentum and continuing to support the lasting impact these events create both on and off the course.“

Steve Wilmot, Heritage Classic Foundation president and RBC Heritage tournament director, stated:

“We are thrilled that RBC has extended our partnership, as their continued commitment strengthens our world-class PGA TOUR event on Hilton Head Island and fuels its profound impact across South Carolina. The RBC Heritage is a major economic driver for our state and a powerful force for good. Having a steadfast partner like RBC allows us to grow our mission and deepen our reach, and we look forward to this exciting next chapter together.”

Laurence Applebaum, CEO, Golf Canada, added:

“Golf Canada is extremely proud to celebrate the extension of a tremendous partnership with our friends at RBC as well as the PGA TOUR. From investing in access for the next generation of young golfers to supporting pros, RBC is the most committed, invested and engaged partner in Canadian golf and the driving force behind the incredible growth of Canada’s historic national open championship.“