PGA Tour announces partnership with Genesis

Hyundai-manufactured executive car Genesis has been named the Official Vehicle of the PGA Tour and PGA Tour Champions following a multi-year partnership agreement.

The deal, which runs through 2030, will also see Genesis take up the role of Official Mobility Partner of the PGA Tour and become the first-ever sponsor of the Tour’s World Feed.

Genesis will have branding across all PGA content throughout the year and carry out various on-site activations at select tournaments.

The PGA Tour and Genesis have been partners since 2015. The new deal further strengthens their relationship, as well as Genesis’ commitment to the sport.

Rick Anderson, Chief Commercial Officer, PGA Tour, commented:

“We are honored to launch this expanded global official marketing partnership with Genesis as the PGA TOUR’s first global Official Vehicle, a complement to its title sponsorship of two proud legacy events in professional golf in The Genesis Invitational and the Genesis Scottish Open. The PGA TOUR’s World Feed is ushering in the next era of golf media with the support of a steadfast global partner in Genesis, which shares in our desire to more deeply chronicle the stories of our international athletes. We’re grateful for Genesis’ ongoing commitment to the game of golf and are excited to continue building upon our decade-long partnership in the years ahead.“

José Muñoz, President and CEO of Genesis, added:

“Genesis is honored to become the first-ever global official vehicle sponsor of the PGA TOUR. This milestone reflects the deep trust and shared vision between our two organizations, built over years of partnership. Together, we are committed to delivering excellence — whether through enhancing the experience for players, caddies, and fans, or supporting meaningful initiatives like California Rises. We’re excited to expand our global reach through the PGA TOUR World Feed and continue making a positive impact in the golf community and beyond.“