The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official Golf Strength and Flexibility System of the North American professional golf tours organiser until 2027.
The partnership will see GolfForever hold branding presence at PGA Tour events while also hosting media campaigns and online collaborations.
Brian Oliver, Executive Vice President — Corporate Partnerships, PGA Tour, commented:
“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans. We are pleased to welcome GolfForever and its training and pain-relief program into our Tour family as an official marketing partner.“
Jeremy James, Founder and Chief Executive, GolfForever, said:
“Our mission with GolfForever is to provide everyone with the same tools and education as the world’s best players on the PGA Tour so they can play golf at their highest potential, for as long as they play the game.“
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