Philips Avent India has introduced the #ComebackYourWay campaign, which is aimed at highlighting the challenges and accomplishments of mothers all across the world. Former Indian tennis star Sania Mirza is serving as a spokesperson for the campaign and urges society to embrace women as they make a comeback in their own distinct manners.
The Philips India #ComebackYourWay campaign informs about the challenges and setbacks mothers face when attempting to resume their careers, passions or social lives. Mirza can be seen in the marketing video competing in a tennis match against social constraints, tackling the concerns and skepticism that society throws her way throughout the entire contest, as she answers each of them with assurance, emphasising the courage of mothers.
Along with Philips India’s official YouTube channel, the campaign will also debut on the Instagram accounts of Philips India and Philips Avent India, Momspresso’s Facebook and Instagram accounts, as well as Sania Mirza’s Instagram profile.
Commenting on the campaign, Deepali Agarwal, Head, of Personal Health at Philips Indian Subcontinent, said:
“At Philips India, our consistent focus is on bringing meaningful innovation to the disposal of all our consumers. As a mother, you are constantly balancing the need to give your baby the best and your desire for some self-care. We understand this and that’s why with Philips Avent, we want to partner with parents through this delicate balance. Our innovative products are designed to for best care for the baby, giving mothers the reassurance to choose their way of parenting. Being a working mother myself, this campaign is especially close to my heart, and we are delighted to have an iconic sports woman as well as a mom, Sania Mirza, represent the campaign. Her determination and resilience have helped her achieve great success both on and off the court. We hope that this campaign will inspire more mothers to pursue their passion and enable them to make a strong comeback.“
Sania Mirza added:
“As a mother and a sportsperson, I know firsthand the challenges that women face when trying to make a comeback. I am proud to be a part of this campaign, which celebrates the unwavering strength and resilience of mothers everywhere. It is a message to all women out there that they should not give up on their dreams and passions. With the right support, they can make a strong comeback to their pursuits, on their own terms.“
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