Dutch tech giant Philips’ Indian division has announced partnership agreements with the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH) for the ongoing Indian Premier League (IPL) season.
The partnership will see Philips India act as the Official Grooming Partner of the two teams.
As per the deal, the Philips India logo will be present on the SRH headgear as well as the team’s digital and social media platforms and on-ground assets.
Binda Dey, CMO, Kolkata Knight Riders, commented:
“The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.“
K Shanmugam, CEO, SunRisers Hyderabad, said:
“We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.“
Deepali Agarwal, Business Head — Personal Health, Philips Indian Subcontinent, added:
“We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.“
With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…
Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…
Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…
Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…
Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…
Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…