Full Name: Daniel Joseph Ricciardo
Age: 31 (1st July, 1989)
Place of birth: Perth, Western Australia
Current team: McLaren Racing Formula 1 Team
Salary as driver: $17M (according to Essentially Sports)
Salary as endorsements: $2M (according to Forbes)
First F1 appearance: British grand Prix in July 2011 with HRT
First F1 race win: Canadian Grand Prix in June 2014 with Red Bull racing
First F1 World Championship win: N/A
Also Read – Most Affluent Formula 1 Drivers in History
Go Pro: In 2018, Go pro cashed in on the meteoric rise in fame of Daniel Ricciardo and signed him up on a long term contract. Ricciardo has released several videos of him cycling, driving, trekking in challenging conditions to promote Go Pro.
Amazon: Daniel Ricciardo has tied up with eCommerce giant Amazon. As a part of this deal, exclusive Daniel Ricciardo merchandise are sold under a special page designed for the driver.
Blue Coast brewery: Since its launch in 2017, Daniel Ricciardo, Jenson Button and Karen Coulthard have been a big part of the brewery. Ricciardo sometimes drop into the brewery to serve the guests, with a honey coloured Lager No. 3 launched by them in honour of Ricciardo (his drive number is 3).
Carsales: In March 2020, Daniel Ricciardo signed a 2 year extension deal with carsales.com.au, an Australian marketplace for selling cars. Ricciardo has done advertisements and wears their logo during race weekends.
Thorne research: Thorne research is a US based energy supplements creator. They have tied up with Ricciardo to promote their energy supplement milkshakes and smoothies.
Melin: Daniel Ricciardo is often seen sporting head wears. That is because he has an exclusive tie-up with Melin, a startup focused on creating head wears.
BP: Daniel Ricciardo has tied up with BP and starred in their advertisements while driving with and sporting Renault F1 team gears.
GQ sports: Daniel Ricciardo, while also featuring on the cover of GQ magazine, has endorsed GQ sports wear in advertisements and on his social media.
Beats: Daniel Ricciardo sports Beats headphones to race weekends. What is unique about these headphones is that they are custom made in the design of his helmet, giving them a unique look which instantly stands out.
EA Sports: Daniel Ricciardo has tied up with EA Sports and appears in FIFA 21, their Superhit football game. He joins a whole host of other superstars in their Volta feature, where gamers can play street football.
Stance Socks: Daniel Ricciardo partnered up with Stance socks to release a Stance x Ricciardo socks collection. Signed in 2018, Ricciardo was already a consumer of Stance socks before onboarding as an ambassador with a company which is equally passionate about music, arts and design.
Puma: While at Red Bull, Daniel Ricciardo linked up with Puma and wore their merchandise to race weekends.
GQ Australian sportsman of the year: 1 time (2014)
Laureus award for breakthrough performance of the year: 1 time (2015)
Other ventures and activism:
- Daniel Ricciardo is an ambassador at Wings for Life, a Red Bull backed charity.
- Ricciardo auctioned his Aston Martin V8 for the charity “Racing for MNDi”. They fund research into the inherited form of Motor Neurone Disease.
- Ricciardo donated an unspecified amount into the Australian Red Cross and WIRES wildlife rescue after the disastrous 2020 Perth bushfires.