Daniel Ricciardo is one of the most established drivers in the current F1 circuit. The 32-year-old Australian started his career in 2012 with Torro Rosso and since has been part of many teams like Red Bull Racing, Renault and, currently, McLaren.
Nicknamed ‘The Honey Badger’, Ricciardo is widely loved for his goofball energy and electric racing. In his ten years in F1, he has won 8 races and accomplished 32 podium finishes. In 2021, he managed the only win for McLaren by winning the Abu Dhabi Grand Prix. Going into next season, Ricciardo will be raring to go and make McLaren serious contenders in the Constructors’ Championship.
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Full name: Daniel Joseph Ricciardo
Date of birth: 1 July 1989
Place of birth: Perth, Australia
Current team: McLaren Racing Formula 1 Team
Daniel Ricciardo’s Salary as driver: US$17m (according to Essentially Sports)
First F1 appearance: British Grand Prix in July 2011 with HRT
First F1 race win: Canadian Grand Prix in June 2014 with Red Bull racing
First F1 World Championship win: N/A
Daniel Ricciardo’s Sponsors
In 2018, GoPro cashed in on the meteoric rise in fame of Ricciardo and signed him up on a long-term contract. Ricciardo has since released several videos of him cycling, driving and trekking in challenging conditions to promote GoPro tech.
Ricciardo is also tied up with e-commerce giant Amazon. As a part of this deal, exclusive Daniel Ricciardo merchandise are sold under a special page designed for the driver.
Blue Coast Brewery
Since its launch in 2017, Ricciardo has been a big part of the Blue Coast Brewery. He sometimes visits the brewery to serve the guests, with a honey-coloured Lager N°3 launched by the brewery in his honour (3 is his drive number).
In March 2020, Ricciardo signed a two-year deal with Carsales, an Australian marketplace for selling cars. Ricciardo has done advertisements and also wears the company’s logo during race weekends.
Ricciardo is often seen sporting headwear. This is because he has an exclusive tie-up with melin, a startup focused on creating headwear. Both parties have been working together over the past three years, and in that time, Ricciardo has helped in co-designing three melin hats.
Beats by Dre
Ricciardo sports Beats headphones on race weekends. What is unique about these headphones is that they are custom-made in the design of his helmet, giving them a unique look which instantly stands out.
Ricciardo partnered up with Stance in 2018 to release a Stance x Ricciardo socks collection. He was already a consumer of Stance socks before being onboarded as an ambassador for a company that is equally passionate about music, arts and design.
His new limited-edition collection comprises of one training sock style and one lifestyle sock style, both featuring designs inspired from Ricciardo’s 2019 season helmet.
Daniel Ricciardo’s Previous Sponsors
While at Red Bull, Ricciardo linked up with Puma and wore its merchandise to race weekends.
Ricciardo tied up with EA Sports to appear in FIFA 21. He joined a whole host of other superstars to promote and feature in the game’s Volta mode, where gamers can play street football.
Ricciardo, while featuring on the cover of the GQ magazine, has also endorsed GQ sports wear in advertisements and on his social media.