This article contains information about the front-of-matchday-shirt sponsors of each and every Premier League team for the 2024/25 season.
Principal Shirt Sponsor: Emirates
Arsenal FC first struck a deal with UAE flag carrier Emirates back in 2006.
Twelve years later, in February 2018, the two extended their partnership to at least another five years in a deal expected to be in excess of £200 million. The two parties again renewed their partnership in August 2023. Their current deal is set to run until 2028.
Emirates has also held the naming rights for the Arsenal home ground ever since it was opened in July 2006.
Principal Shirt Sponsor: Betano
Athens-based entertainment company Kaizen Gaming and its sports-betting brand Betano announced a partnership agreement with AVFC in April 2024, which made Betano the official front-of-shirt sponsor for the club’s men’s first team and adults replica shirts in a deal set to kick off with the 2024/25 season.
Principal Shirt Sponsor: BJ88
Asian online sports betting company BJ88 joined hands with AFC Bournemouth in July 2024, becoming their Official Front-of-Shirt Partner on a two-year deal starting with the 2024/25 season.
According to the agreement, BJ88 is to also provide the club with financial donations towards community projects for adults aimed at improving health and wellbeing as well as promoting inclusivity.
Principal Shirt Sponsor: Hollywoodbets
The South African betting firm first signed a two-year deal with the Bees as their Official Betting Partner in November 2020 in an attempt to expand into the British market. The deal granted Hollywoodbets back-of-shirt branding rights on the club’s matchday kits, right below the kit number.
In July 2021, Brentford FC extended this partnership in a new two-year agreement to make Hollywoodbets their Official Principal Partner, granting the betting firm front-of-shirt sponsorship rights for their men’s first-team and B-team matchday kits as well as all adult replica shirts.
In January 2022, it was reported that Hollywoodbets had expanded its partnership with Brentford FC to also become the front-of-shirt sponsor for their training and pre-game apparel as well as the technical staff’s uniforms.
Principal Shirt Sponsor: American Express
New York-headquartered American multinational financial services corporation American Express (or Amex) has been the biggest and long-standing partner of Brighton and Hove Albion FC (for over a decade). The two first came together in 2010 with a naming rights deal for the club’s stadium (and so, “Falmer Stadium” is known as the “American Express Stadium”, commonly referred to as “the Amex”), which was expanded with a kit sponsorship agreement in 2013 in a deal reportedly worth £1.5 million per season.
The two parties further extended their partnership in August 2019 with a 12-year extension in an enhanced deal reportedly worth north of £100 million.
Amex has been a veritable contributor to the Brighton community. It has its UK headquarters located in Brighton and is one of the largest private sector employers in the region. The BHAFC deal strengthens its association with the city and also grants the company naming rights across the club’s women’s and disability squads in a bid to encourage diversity and inclusion within the community.
Principal Shirt Sponsor: N/A
Principal Shirt Sponsor: NET88
In June 2024, Crystal Palace FC announced NET88 as their men’s first team’s official front-of-shirt sponsor for the 2024/25 season.
The record two-year deal entails NET88 acting as a principal club partner, with its logo also featuring on the team’s official training wear.
In addition to the shirt branding, NET88, which provides online gaming services, also receives visibility across Selhurst Park, the Palace men’s team home ground, on matchdays as well as on the official CPFC website.
Also read: Premier League 2024/25 Sponsors
Principal Shirt Sponsor: Stake.com
The Curaçao-headquartered online crypto casino and sports betting platform was announced as Everton FC’s principal front-of-matchday-shirt sponsor with the start of the 2022-23 season in June 2022, as part of a “club-record main partner agreement” that marked the most expensive shirt-sponsorship deal in Everton’s history.
Principal Shirt Sponsor: SBOTOP
Betting company SBOTOP was announced as a Principal Partner of the club in June 2023 in a deal initially covering the 2023/24 season.
Although the two parties didn’t officially announce a contract extension agreement, SBOTOP was confirmed as the club’s front-of-shirt sponsor ahead of the 2024/25 season.
The agreement sees SBOTOP serve as the club’s front-of-matchday-shirt and training-kit-sleeve sponsor.
Principal Shirt Sponsor: EdSheeran.com
Global pop music icon Ed Sheeran signed a partnership agreement with the club in May 2021 to become their front-of-jersey sponsor from the 2021/22 season; Sheeran’s a lifelong fan of the club.
As part of the deal, Sheeran was named in the club’s official squad as their #17 two season ago, hence after Kieran McKenna’s side pulled off a record-breaking season in England’s third tier in 2022/23, Sheeran also received his League One Promotion medal.
Principal Shirt Sponsor: King Power
Thailand’s leading travel retail group King Power has owned LCFC since 2010. Its logo was emblazoned at the front of the Foxes’ kits until the final matchday of the 2019/20 Premier League season. As the club’s official shirt partner, Leicester City received from King Power an extra £4 million in revenue.
Apart from ownership, King Power is also the Official Stadium Naming Rights Partner of the club. However, ahead of the 2023/24 season, Leicester City announced the addition of King Power as the club’s official principal partner, after FBS had served the role for the two previous seasons.
Principal Shirt Sponsor: Standard Chartered
Standard Chartered has been the Main Partner of LFC since 2010. The London-headquartered British multinational banking and financial services company has seen its logo front the Reds’ matchday shirts for over a decade. Their current deal is reportedly worth around £40 million per annum.
In May 2018, LFC and Standard Chartered penned an extension agreement, which saw a £10m increase over the previous annual revenue, with the partnership set to run until the end of the 2022/23 season. In July 2022, the two announced another extension of their partnership, with the deal now set to run until the end of the 2026/27 season. The new agreement also covers the senior women’s team of the club.
Standard Chartered has enjoyed a fruitful global exposure while working with the club, engaging over 37 million people across the club’s platforms and featuring LFC legends of present and past times in its promotional collaborations with the club.
Principal Shirt Sponsor: Etihad Airways
Etihad Airways, the Abu Dhabi-headquartered UAE flag carrier, became the principal sponsor of Man City in 2011, acquiring not only the front space of the club’s shirts but also the right for the name of their stadium; what was then called the City of Manchester Stadium came to eponymously be called the Etihad.
The finances of the Etihad deal have always been under major scrutiny. In 2020, the City owners faced an infamous legal battle against UEFA, who had accused them of illegally putting money into the club’s coffers, with their fingers pointing to Etihad as one of those sponsorships. While City manage to swat away the allegations, the Etihad deal remains shrouded in controversy, with details regarding the length of contract and annual revenue generation of the current deal between the two parties remaining undisclosed.
In February 2023, the Premier League released a statement via which it brought against Man City several charges of breaches of its financial rules between 2009 and 2018. At the time of writing, the matter remains open and unresolved.
In April 2024, Man City launched joint community projects in India as part of their joint initiative with Etihad Airways. The project has launched in three cities from the airline’s network: New Delhi, Kolkata, and Bengaluru, with more locations to follow during the 2024/25 season.
Principal Shirt Sponsor: Qualcomm
Man United announced a partnership agreement with San Diego, California-based tech company Qualcomm in August 2022, making its proprietary chip semiconductor products brand Snapdragon an Official Global Partner of the club.
Apart from branding rights, the partnership entails the two parties collaborating over fan experiences both inside Old Trafford and worldwide. Qualcomm also advises the club on “planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on matchdays”.
In early June 2023, Snapdragon was announced as the official presenting partner of that summer’s US pre-season tour of the Man United senior men’s team.
In September 2023, MUFC confirmed a three-year front-of-matchday-shirt sponsorship agreement with Qualcomm, which would see its Snapdragon brand replace TeamViewer on the front of all Man United matchday shirts with the start of the 2024/25 season.
Principal Shirt Sponsor: Sela
Based out of Jeddah in Saudi Arabia, Sela is an events organising and management company operating across the sport, entertainment, culture, leisure, and hospitality industries.
Sela was confirmed as the official front-of-matchday-shirt sponsor of the club in June 2023 as part of a multi-year agreement, replacing Chinese sports betting firm Fun88.
Principal Shirt Sponsor: Kaiyun Sports
Having started the 2023/24 season without a front-of-matchday-shirt sponsor for their senior men’s team, Forest announced in late August 2023 that Asian betting brand Kaiyun Sports would occupy that role for them for the 2023/24 and 2024/25 seasons.
Kaiyun Sports replaced the British arm of the United Nations High Commissioner for Refugees (UNHCR), UK for UNHCR, which had served as the Forest senior men’s team’s front-of-matchday-shirt sponsor for the second half of the 2022/23 season; the team had no such sponsor for the first half.
Principal Shirt Sponsor: Utilita
The British electricity and gas supplier has served as Southampton FC’s Official Energy and Utilities Partner since 2017.
Apart from branding rights, the deal also sees the two parties create bespoke, co-branded content for their social media channels.
The two parties last extended their partnership in June 2021, making Utilita the front-of-shit sponsor for the club’s junior and academy kits.
Principal Shirt Sponsor: AIA
Tottenham Hotspur FC and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013, which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games.
In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-per-annum extension.
Currently, AIA is officially Spurs’ Global Principal Partner.
Principal Shirt Sponsor: Betway
The global online bookmaker has been West Ham’s Principal Partner since February 2015. The deal, initially reportedly worth around £20 million over the first three years, was extended first in 2016, then for a further six years in May 2019, with the annual revenue bumped up by £10 million.
Betway’s association with West Ham over the last decade has been a fruitful one, with the former partaking in a lot of fan engagement initiatives—the Betway Academy, Betway Fan Taxi, and West Ham Supermarket Sweep, to name a few. However, all’s not rosy for the two parties, as in 2020 Betway was handed a record £11.6m fine for a series of social responsibility and money laundering failings.
Principal Shirt Sponsor: DEBET
Established in 2019, DEBET is one of southeast Asia’s fastest growing gaming platforms offering a wide range of sports betting and casino gaming products.
In June 2024, Wolves signed a two-year partnership agreement with DEBET, roping it in as their principal and front-of-shirt partner.
The partnership is the biggest in the club’s history, reportedly worth just under £10 million a year, and entails the DEBET logo featuring on the front of the Wolves men’s first team playing and training shirts for the 2024/25 and 2025/26 seasons.
| Club | Principal Shirt Sponsor |
| Arsenal FC | Emirates |
| Aston Villa FC | Betano |
| AFC Bournemouth | bj88 |
| Brentford FC | Hollywoodbets |
| Brighton & Hove Albion FC | American Express |
| Chelsea FC | — |
| Crystal Palace FC | NET88 |
| Everton FC | Stake.com |
| Fulham FC | SBOTOP |
| Ipswich Town FC | EdSheeran.com |
| Liverpool FC | Standard Chartered |
| Leicester City FC | King Power |
| Manchester City FC | Etihad Airways |
| Manchester United FC | Qualcomm |
| Newcastle United FC | Sela |
| Nottingham Forest FC | Kaiyun Sports |
| Southampton FC | Umbro |
| Tottenham Hotspur FC | AIA |
| West Ham United FC | Betway |
| Wolverhampton Wanderers FC | Debet |
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