Paris Saint-Germain FC extend 1xBet partnership

Paris Saint-Germain Football Club have announced a multi-year extension of their partnership with global betting company 1xBet.

The extension will see 1xBet remain PSG’s Official Betting Partner in Asia, Africa, and select international territories elsewhere until the end of the 2027/28 season. 

1xBet will continue to have branding visibility through LED boards and 3D carpets during international broadcasts of PSG games. The two parties will also work on content initiatives and fan-focused experiences featuring club legends.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain FC, said:

“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”

1xBet released the following statement on the matter:

“For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead.”