PSG net Parions Sport deal
Parions Sport joins as the club’s Principal Betting Partner.
Ligue 1 side Paris Saint-Germain have announced Parions Sport as their Principal Betting Partner for the 2022/23 Ligue 1 season. The sportsbook brand of Française des Jeux has signed a multi-year deal which is reported to be worth €5 million per season.
Parions Sport will be replacing PSG’s current betting partner, Kindred Group’s Unibet, which has been a partner of the French side since the 2018/19 season. Unibet had extended its partnership with PSG in 2020 that would have seen the deal between the two run until the 2022/23 season.
Parions Sports recently also signed a partnership with the Fédération Française de Rugby (FFR), signing on as its Principal Partner ahead of the 2023 RFU World Cup next year in France.
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