Paris Saint-Germain FC renew Coca-Cola partnership

Paris Saint-Germain (PSG) Football Club have announced a renewal of their partnership with Coca-Cola France, which will thus serve as an Official Partner of the club through 2029.

Coca-Cola will have pitchside branding during PSG’s home games at Parc des Princes, with its brand Powerade also set to work with the club on activations that will be centred around “athletic performance, energy and pushing beyond limits.”

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain FC, commented:

“Paris Saint-Germain and Coca-Cola have long shared the same belief: the most powerful emotions are those we experience together. Today, we are proud to write a new chapter in our shared history, with the ambition of creating increasingly innovative, creative and engaging experiences that bring our millions of fans around the world closer together, well beyond football.”

Sébastien Lesage, Director of Sports Partnerships, Coca-Cola Europe, added;

“At Coca-Cola, we have always believed in the power of shared moments. Football is one of its most universal expressions: it brings people together, creates emotion and connects generations. For more than twenty years, we have shared in the collective passion of Paris Saint-Germain supporters. This new partnership will allow us to continue creating experiences that build meaningful connections, well beyond the pitch.”