PSG renews Coca-Cola partnership

French football club Paris Saint-Germain (PSG) has announced a new partnership renewal with Coca-Cola France which will see Coca-Cola continue on as the club’s Official Partner until the end of the 2029 season. Coca-Cola will have pitchide branding during PSG’s home games along with Coca-Cola’s brand Powerade working with the club on activations focused on athletic performance, energy and pushing beyond limits. PSG and Coca-Cola will work on other activations, unique fan experiences.

Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain, commented,

“Paris Saint-Germain and Coca-Cola have long shared the same belief: the most powerful emotions are those we experience together. Today, we are proud to write a new chapter in our shared history, with the ambition of creating increasingly innovative, creative and engaging experiences that bring our millions of fans around the world closer together, well beyond football.”

Sébastien Lesage, Director of Sports Partnerships, Coca-Cola Europe, added,

“At Coca-Cola, we have always believed in the power of shared moments. Football is one of its most universal expressions: it brings people together, creates emotion and connects generations. For more than twenty years, we have shared in the collective passion of Paris Saint-Germain supporters. This new partnership will allow us to continue creating experiences that build meaningful connections, well beyond the pitch.”