PUMA announces landmark deal with Haryana Steelers

PUMA announces landmark deal with Haryana Steelers

March 6, 2024

PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process. 

As per the agreement, PUMA will also have its logo featured on the nape of the Steelers jersey as well as their shorts.

PUMA aims to strengthen its presence within the Indian kabaddi community through the partnership. 

Shreya Sachdev, Head, Marketing, PUMA India, commented:

We are extremely excited for our partnership with the Haryana Steelers. This association not only marks our entry into the world of Kabaddi but also reflects our drive to safeguard and promote India’s sports culture and heritage. Our brand film with Haryana Steelers gives a positive spin to the colloquial phrase ‘Hadd Paar Kar Di’ as a metaphor to showcase resilience, determination, and relentless pursuit of excellence, not just in Kabaddi but also in life. As a brand, PUMA embodies the same values, and the partnership comes as part of our commitment to breaking limits in the world of sports.

Mohit Nandal, Co-Captain, Haryana Steelers, said:

I am really happy to see a brand of PUMA’s stature venture into kbaddi as it will definitely help grow our sport. All of us at Haryana Steelers are proud to be kitted by them this season, and look forward to the partnership.

Divyanshu Singh, COO, JSW Sports, added:

JSW-Sports has had an amazing relationship with PUMA over the years, on the back of the longest-standing apparel partnership in Indian sport and through the partnership with Bengaluru FC. It’s really amazing to have an aspirational and international brand foray into Kabaddi, which is great not only for Haryana Steelers but also for sport in general. We are really excited to roll out our licensing and merchandising program with PUMA, to make sure that quality kits are available to our fans. Through this association, we aim to create some Kabaddi-centric grassroots programs in the time to come.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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