Cricket News

Punjab Kings (PBKS) onboard CP PLUS as Title Sponsor

The Punjab Kings (PBKS) have announced a partnership with CP Plus, a wireless security camera system solutions provider.

CP Plus will serve as the Kings’ Title Sponsor for the 2026 edition of the Indian Premier League (IPL).

CP Plus and PBKS will work together on various digital-first storytelling initiatives, on-ground activations, and fan-focused experiences. CP Plus will also have its brand integrated across the Kings’ home stadium, official digital platforms, and other team assets.

Satish Menon, CEO of the Punjab Kings, commented:

We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.

Saurabh Arora, Chief Commercial Officer of the Punjab Kings, said:

CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.

Aditya Khemka, Managing Director, CP PLUS, added:

Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure. Punjab Kings stands out for its fearless approach and its strong connection with fans across India. That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

How Cesc Fàbregas has transformed Como

Former Barcelona and Arsenal star Cesc Fàbregas is currently the head-coach of Italian Serie A…

3 hours ago

McLaren Racing inks multi-year deal with SharkNinja

British motor racing team McLaren Racing has announced a new multi-year partnership with product design…

3 hours ago

US Open renews Sky Sports broadcast deal

The United States Tennis Association (USTA) has announced a new three-year partnership extension with Sky…

3 hours ago

ATP Media signs new deal with L1VE

ATP Tour's broadcast and media division, ATP Media has announced a new multi-year partnership with…

3 hours ago

Tottenham Hotspur inks new deal with Sportsbet

Premier League club Tottenham Hotspur has announced a new multi-year partnership with online sportsbook and…

3 hours ago

Crystal Palace ropes in Brooks Running as footwear partner

English football club Crystal Palace has signed a new multi-year partnership with footwear brand Brooks…

4 hours ago