Cricket News

Punjab Kings (PBKS) onboard CP PLUS as Title Sponsor

The Punjab Kings (PBKS) have announced a partnership with CP Plus, a wireless security camera system solutions provider.

CP Plus will serve as the Kings’ Title Sponsor for the 2026 edition of the Indian Premier League (IPL).

CP Plus and PBKS will work together on various digital-first storytelling initiatives, on-ground activations, and fan-focused experiences. CP Plus will also have its brand integrated across the Kings’ home stadium, official digital platforms, and other team assets.

Satish Menon, CEO of the Punjab Kings, commented:

We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.

Saurabh Arora, Chief Commercial Officer of the Punjab Kings, said:

CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.

Aditya Khemka, Managing Director, CP PLUS, added:

Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure. Punjab Kings stands out for its fearless approach and its strong connection with fans across India. That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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