The Punjab Kings (PBKS) have roped in beauty brand Dazller as their Official Beauty Partner for the upcoming season of the Indian Premier League (IPL).
The partnership will see Dazller provide its range of beauty products to the PBKS cheer squad to “enhance the style of the spirit spectacle.”
The two parties aim to highlight their commitment towards “beauty and innovation, and enriching the performances at the IPL cheer squads with high-quality products” through the partnership.
Satish Menon, CEO, KPH Dream Cricket, commented:
“We at Punjab Kings believe in ensuring all the members associated with our franchise reserve the right to demand the best from us. We want our cheer squad to have the opportunity to present their talent with the best resources available to help them perform. We are confident the partnership with Dazller will help our cheer squads raise the enthusiasm of our fans.“
Aaditya Hariprasad, Executive Partner, Aravind Laboratories, said:
“Teaming up with the Punjab Kings is a thrilling new chapter for us at Dazller. We’re eager to bring our A-game to the IPL once more, this time with the vibrant and spirited Punjab Kings. We believe this partnership is a perfect blend of beauty and the fierce competitiveness of cricket, promising to deliver unforgettable moments throughout the seasons.“
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