Quadrant extends Elgato deal

Elgato to continue on as the Official Streaming Equipment Partner

Lando Norris’ gaming and lifestyle firm Quadrant has extended their partnership agreement with content creation company Elgato. The extension will see Elgato continue to serve as Quadrant’s Official Streaming Equipment Partner.

The long-term deal will see the Munich-based Elgato continue to provide Quarant’s content creators with their wide range of products to improve their streams. Both Quadrant and Elgato will also collaborate on various other activations over the course of the upcoming year. 

Most recently, both parties had launched the ‘Create Greatness’ campaign which works on encouraging ‘communities to unite’ and enable upcoming content creators to use Elgato’s products. The campaign also starred Quadrant founder and McLaren Formula One driver Lando Norris. 

Jamie MacLaurin, Chief Sporting Officer at Quadrant, commented

“We’re very excited to announce the renewal of our partnership with Elgato. This partnership has elevated the quality of our content and live streams both on the Quadrant channel and our creators’ individual channels through continued support and supply of their top-of-the-line equipment. Elgato have been a tremendous partner and a pleasure to work with, and we look forward to building on the foundations we have already built together.”

Tom Hildreth, Senior Partnerships Manager at Elgato, added,

“We didn’t hesitate when it came to discussions about working together with Quadrant for a second year. From all the high-quality content they’ve created to being central in one of the largest campaigns we’ve ever put together, we couldn’t be happier with how the partnership has gone so far. With ideas and plans already in the works, it’s an exciting journey that we are thrilled to be continuing.”