India men’s senior national cricket team head coach and former player Rahul Dravid has been roped in by Indian aluminium formwork entity Knest as a brand ambassador.
Nitin Mittal, Chairman & MD, Knest, said:
“We have been fans of Dravid and everything he symbolises. His resilience, humility & masterful ability has always inspired us. He has taken cricket & the country forward, and we hope to do the same with Knest. It is an honour to have Dravid with us on this journey.“
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Pratyush Sinha, Consulting Director (Marketing), Knest & Founder of Atomium Labs, the strategy and advertising partner of Knest, stated:
“When strong walls are what you deliver, what better fit than #TheWall himself. This association will be instrumental in amplifying the brand & aid in the assimilation of aluminium formwork in Indian infrastructure development. We are delighted to have Dravid on board.“
Speaking about his new partnership with Knest, Dravid commented:
“I am happy to be a part of the Knest Family. I look forward to visiting the factory in person, interacting with the stakeholders, and understanding the ecosystem better. The association with Knest looks promising and I hope that we can do great things together.“
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