Rajasthan Royals find Principal Sponsor in JK Lakshmi Cement for IPL 2026

Indian Premier League (IPL) franchise Rajasthan Royals has announced a new partnership with JK Lakshmi Cement which will see JK Lakshmi Cement become the Principal Sponsor of the inaugural IPL champions for the upcoming IPL 2026 season. JK Lakshmi Cement will have prominent branding on the playing kit of the Rajasthan Royals including on the front-of-jersey and also across the team’s training gear, official merchandise and other digital and on-ground ecosystems of the team. 

The IPL 2026 will get underway on March 28, 2026 and conclude on May 31, 2026. The Rajasthan Royals will kick off their IPL 2026 campaign against five-time champions Chennai Super Kings at Guwahati on March 30, 2026 at 19:30 IST. 

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said,

“We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season.”

Arun Shukla, President and Director of JK Lakshmi Cement Ltd., commented,

“The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities.”

Shrivats Singhania, Deputy Managing Director of JK Lakshmi Cement Ltd., added,

“Rajasthan has always been integral to our journey, shaping our identity and growth—from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance, and enduring commitment. The T20 league places Rajasthan on a national stage, and we are happy to stand alongside a team that embodies the spirit and excellence of this remarkable state.”