The Rajasthan Royals (RR) have signed a partnership agreement with HMD, which thus becomes the Official Smartphone Partner of the Indian Premier League (IPL) franchise for the tournament’s 2024 edition.
As per the deal, HMD is to enjoy branding visibility across Royals assets over the course of the 2024 IPL season.
Alok Chitre, CBO, Rajasthan Royals, commented:
“As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch.“
Tathagat Jena, Head Of Marketing, DTC & Online Biz head – INDIA & APAC, HMD, said:
“Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead.“
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