Leading footwear brand, Relaxo has roped in Ranveer Singh as the main face for its variant ‘Flite’. With Ranveer’s massive stardom on their side now, the brand is looking to extensively expand its consumer base in the country.
Talking about the association with Ranveer, Gaurav Dua, Executive Director, Relaxo Footwears Ltd., said, “We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”
On becoming Flite’s brand ambassador, Ranveer Singh said, “Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I’m looking forward to being a part of their growth story with my association.”
Ranveer will be actively involved in a host of innovative marketing and customer experience initiatives encompassing across mediums such as Print/TV/Outdoor/ Activations/Online & Retail mediums. The brand has already begun online promotions with Ranveer. Flite’s first TVC featuring Ranveer is also out now.