Rario partners with Sachin Tendulkar

Tendulkar joins as Strategic Investor

Former Indian cricketing great Sachin Tendulkar has joined cricket NFT platform Rario as a strategic investor.

Tendulkar will also serve as Rario’s Brand Ambassador and special digital collectibles of Tendulkar will be available on Rario, which fans will be able to purchase.

Sachin Tendulkar, said,

“It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments. The team at Rario was committed to building a cricket community using technology in a responsible way. I am therefore happy to partner with the team, to launch my digital collectibles exclusively on the Rario platform.

‘Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalise those moments forever.”

Ankit Wadhwa, founder and Chief Executive Officer, Rario, commented,

“In 1996, I saw Sachin Tendulkar live for the first time at the India-Sri Lanka World Cup match in Kotla, Delhi. The greatest player in the world had scored a run-a-ball 137 – he was the hero of a billion cricket lovers. Twenty-six years later, partnering with the Master Blaster with him investing in Rario is a surreal feeling. It is a testament to our vision of making fandom more accessible. A world where stars don’t just exist on a distant flickering screen or in a crowded stadium, and fans don’t get to be passive observers but active participants. It is only fitting that the man who once carried a billion hopes is now blessing us in our journey to redefine fandom for a billion fans. With the God of Cricket backing us, sky is the limit!”

Apart from Tendulkar, Rario has a host of former and current cricketers on board, such as Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh and Axar Patel.