Categories: News

Women’s Champions League added to FIFA 23

EA joins as DAZN’s Global Broadcast Partner

EA Sports has added the UEFA Women’s Champions League (UWCL) to their FIFA 23 video game and will also become the Global Sponsor of DAZN’s live coverage of the UWCL.

EA has also announced plans of developing a women’s football internship programme with all the female competitions they partner with. The partnership with the UWCL is part of EA’s $11 investment into women’s football and they have also acquired licensing rights to create new modes and update their game engines to include new animations of the players.

As DAZN’s Global Broadcast Partner, EA branding will be present across all of the broadcasts on DAZN from the knockout stages onwards. 

Nadine Kessler, UEFA’s Chief of Women’s Football,  commented,

“We are delighted that EA SPORTS has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights. We are also thrilled to see the UEFA Women’s Champions League is integrated into EA SPORTS FIFA 23. It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success.”

Andrea Hopelain, SVP Brand, EA Sports, added,

“We’re delighted to expand our partnership with UEFA, enabling fans to play with their favourite UEFA Women’s Champions League clubs in FIFA 23. EA SPORTS is at the epicentre of global football fandom and this partnership reinforces our dedication to showcasing top talent from across the globe, our unrivalled authenticity, and our commitment to being change makers of the future of the sport.”

Shay Segev, Chief Executive, DAZN, added,

“What EA Sports is doing to advance the women’s game is game-changing, and we look forward to activating this new partnership to collectively reach and engage millions more fans around the globe, further tap into the commercial potential of the sport, and inspire the next generation along the way.”

Staff

Recent Posts

Las Vegas Grand Prix finds new presenting partner in SBI Holdings

The SBI Holdings Inc., which is a financial services company based in Tokyo, Japan has…

2 hours ago

China Open finds new partner in HSBC

The China Open has announced a new partnership with the HSBC Group which will see…

2 hours ago

Mercedes extends Einhell partnership

Formula One Mercedes have announced a partnership extension of their long-standing agreement with German manufacturer…

2 hours ago

Bayern Munich extends Coca-Cola partnership

German footballing giants FC Bayern Munich have announced a partnership extension of their long-standing partnership…

2 hours ago

Haas joins hands with NeverMile

American Formula One team Haas have announced a new partnership with Tokyo-based technology firm, NeverMile.…

2 hours ago

Smriti Mandhana joins the Candere family

Indian cricketer Smriti Mandhana has been announced as the new Brand Ambassador of lifestyle jewellery…

2 hours ago