Royal Challengers Bangalore (RCB) ink Happilo partnership

Indian cricket franchise Royal Challengers Bangalore (RCB) have signed a partnership agreement with health food brand Happilo, bringing it on board as their men’s team’s Official Snacking Partner for the upcoming Indian Premier League (IPL) season.

Rajesh Menon, Head & Vice President of the RCB, commented:

“RCB is proud to partner with Happilo, a home grown brand from Bangalore. As Happilo has grown its business exponentially in a short time span to one of the fastest growing foods businesses in the country, this partnership will help them with an experiential marketing platform with pan India reach and add further scale to their already robust brand.“

Vikas D Nahar, founder and CEO, Happilo, said:

“RCB stands for grit, determination and most importantly their ethos #PlayBold which resonates both on and off the field. Being snacking partners for the team, we hope to promote healthy snacking among the young and old. We plan to nurture this partnership beyond the field and also give the fans and consumers to experience the goodness of Happilo dry fruit snacks.”