Leading consumer electronics brand TCL has been announced as an Official Sponsor of Indian Premier League (IPL) franchise SunRisers Hyderabad (SRH) for a fourth consecutive year.
The partnership renewal will kick off with a collaboration along with TCL’s upcoming launch of its 4K and QLED TVs.
Xia Dongyue, CEO, of TCL India, said:
“Being a technology-driven brand, we believe cricket and technology share a similar philosophy of connecting people and sharing enhanced experiences. Through this sponsorship, we have kept firm the trustful relationship between TCL and Sunrisers Hyderabad and are certain that SRH will play an integral role in creating an inclusive and exciting event for the viewers.
“Hyderabad is a big consumer market for us in India. Considering the popularity of SRH, our sponsorship will allow us to bring state-of-the-art HD and 4K LED TVs to consumers so they don’t miss out on a single shot in the field.“
K Shanmugam, CEO, SunRisers Hyderabad, added:
“Cricket has the power to create powerful connections among people and states. We believe that TCL’s innovations in each of its products will build a strong community of the brand’s consumers and SRH’s fans. We look forward to witnessing a world-class and valuable viewing experience for the customers during the forthcoming cricket season.“
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