Bangalore-based Indian cricket franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas join as the Official Banking Partner of the RCB men’s team for the 2023 Indian Premier League season.
As the team’s banking partner, the Equitas logo will be present on the trouser of the RCB playing kit. The two parties will also work on various social media and advertising campaigns.
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, commented:
“We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for a long term.”
Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented:
“Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride in performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons.
“Through this association, we are happy to show our support to this progressive team and fellow citizens who have faith in RCB as champions. The brand partnership promotes our campaign ‘Progressive Bank behind Progressive Champion’ through cricket – the mode of entertainment that nourishes our relationship with the customers with engagement. We are a new-age bank that goes beyond banking to understand the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow.“