Royal Challengers Bengaluru find new partner in Nothing

British consumer electronics brand Nothing has been roped in by the Royal Challengers Bengaluru as an Associate Sponsor of their men’s team for the 2025 Indian Premier League season.

As part of the agreement, Nothing’s logo will be present on the trousers of the team’s playing kit—placed on the left leg for right-handed batters and on the right leg for the left-handed ones.

Akis Evangelidis, Co-founder & India President, Nothing, said: 

“Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.“

Rajesh Menon, COO, Royal Challengers Bengaluru, added:

“We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quos, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”