Women’s Premier League (WPL) franchise Royal Challengers Bengaluru (RCB) Women have announced a new partnership with Kalyan Jewellers, who will join the team as their Official Style Partner for the ongoing T20 season. The deal will see Kalyan Jewellers and RCB Women partner together on various campaigns highlighting jewellery as an extension of personal style and confidence. Both will also work together on fan engagement activities throughout the season including meet-and-greet which will provide fans a chance to meet with RCB Women players and also have access to match tickets, and select on-ground experiences designed to bring fans closer to the team.
The partnership kicked off with a marketing campaign that featured RCB Women’s captain Smriti Mandhana, Shreyanka Patil and Lauren Bell.
Rajesh Menon, COO, Royal Challengers Bengaluru, commented,
“We are delighted to welcome Kalyan Jewellers as the Official Style Partner of RCB Women. This collaboration reflects the evolving face of women’s cricket, where excellence in sport goes hand in hand with confidence and individuality. We look forward to a strong and meaningful association this season.”
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, added,
“The RCB Women’s team embodies resilience, ambition, and self-belief – values that resonate strongly with Kalyan Jewellers. As the Official Style Partner of RCB Women, we are proud to celebrate athletes who exemplify confidence and purpose, while also reflecting the growing influence of women’s sport in India. We are delighted to be associated with a team that continues to inspire both on and off the field.”
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