Aston Martin Aramco F1 Team partner with Cohere

Aston Martin Aramco Formula One Team have announced a multi-year partnership with Cohere, a security-first enterprise AI company, bringing it on board as their Official Generative AI Partner.

The partnership will see Cohere work towards helping the British outfit accelerate AI innovation, while also supporting the team’s performance, engineering, and operational functions through “secure, scalable AI solutions.”

Aston Martin will also have access to Cohere’s AI platform North, while the Cohere branding will feature on the side of the chassis and on the arm of the front-wing mirrors of the Aston Martin race car.

Jefferson Slack, Managing Director of Commercial and Marketing, Aston Martin Aramco F1 Team, commented:

“Our new global partnership with Cohere reflects a shared commitment to precision, speed and continuous improvement. These values define both cutting-edge AI development and elite motorsport and we look forward to exploring how we can work together to maximise performance gains across our business in the coming years.”

Francois Chadwick, Chief Financial Officer, Cohere, added:

“Formula One represents one of the most demanding data environments in the world. Together with the Aston Martin Aramco Formula One Team, we’re excited to push the boundaries of what enterprise AI can deliver under extreme performance conditions.”