Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group.
The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon, and Nigeria.
Speaking about the deal, Augusto Bauer, Deputy CEO, AJE Group, commented:
“This sponsorship deal with Real Madrid represents a significant milestone in the history of Grupo AJE and consolidates VOLT’s presence and leadership as one of the most important energy drinks in the world. We are very proud that Grupo AJE will be the first Peruvian company to sponsor Real Madrid.“
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