Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group.
The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon, and Nigeria.
Speaking about the deal, Augusto Bauer, Deputy CEO, AJE Group, commented:
“This sponsorship deal with Real Madrid represents a significant milestone in the history of Grupo AJE and consolidates VOLT’s presence and leadership as one of the most important energy drinks in the world. We are very proud that Grupo AJE will be the first Peruvian company to sponsor Real Madrid.“
The 35th edition of the prestigious African Cup of Nations (AFCON) will be hosted by…
Brisbane Heat take on Perth Scorchers in match 6 of the 2025/26 Big Bash League…
French football club Paris Saint-Germain (PSG) have announced a partnership renewal with Visit Qatar. The…
Formula One has announced a multi-year partnership extension with streaming platform and e-commerce company, FanCode,…
Tennis Australia have recently announced a long-term partnership agreement with beauty retailer MECCA, who will…
Formula One has announced a new two-year partnership agreement with the Portuguese government, Turismo de…