Red Bull and New Era expand partnership

Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing – Red Bull Racing’s esports team.

The multi-year partnership will see a co-branded range be launched which the Red Bull Sim Racing drivers will wear and also a new range of headwear and team performance wear will be launched later on in 2024. New Era will be producing team apparel including beanies, caps, jerseys, hoodies, and sweatpants. 

Joe Soltysik, esports lead of Red Bull Racing, commented.

“We have seen excellent growth in our sim racing fan base, and we are delighted to be able to offer team merchandise. We are very excited about what this partnership will bring.”