Partnership extended and expanded
Formula One team Red Bull Racing have announced a multi-year partnership extension with telecommunications giants AT&T, with the Austrian team also announcing a partnership expansion. AT&T will continue to provide the team with connectivity and data management solutions, helping the team to make crucial, real-time decisions during the races and support the team’s technical operations. AT&T will have more prominent branding from the 2025 season and will have their logo on the drivers and team apparel, Red Bull race cars, media backdrops, mobile charging stations and other team assets. AT&T first teamed up with the Austrian team back in 2015.
AT&T is set to provide the team also with their ‘state-of-the-arti telecommunications solutions’, which include 5G connectivity, IoT devices, and cloud-based services, aimed to enhance and optimise the team’s performance on and off the track.
Christian Horner, CEO & Team Principal, of Oracle Red Bull Racing, said,
“Oracle Red Bull Racing highly values AT&T’s contribution to our team and we consider their partnership and expertise in connectivity as mission-critical to our operation at the racetrack. The race begins long before the lights flash on the track, and AT&T is a crucial partner in ensuring we’re ready to win from day one. AT&T’s partnership allows us to transport ever-increasing amounts of data for the comprehensive analyses that lead to more precise decisions in the development of our cars before, during, and after each race.”
Kellyn Kenny, chief marketing & growth officer, AT&T, added,
“It has been a pride point for our entire team to provide Oracle Red Bull Racing with the essential connectivity needed before and on race day,” said “Our new, expanded partnership will open up even greater possibility. We will be able to tap into the years of collaboration we’ve had on the technical side, to not only tell deep, meaningful stories but to create new, innovative experiences that will delight and excite fans.”
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