Red Bull extends TAG Heuer deal

Red Bull Racing extend TAG Heuer deal

November 18, 2023

Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer.

The partnership, which kicked off in 2015, was last renewed in 2021 and was set to expire after 2024. 

The latest extension will see TAG Heuer continue to have branding presence on the race suits of the Red Bull drivers as well as on their race cars.

Red Bull’s reigning World Champion, Max Verstappen, also serves as a TAG Heuer brand ambassador.

Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, commented:

We are very proud to extend our partnership with TAG Heuer, one of the most credible and iconic brands in the world of Formula 1. Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.

Frédéric Arnault, CEO of TAG Heuer, added:

TAG Heuer is one of the most recognized and respected brands in all of Formula 1. Over the last five decades we have been involved with 14 Drivers’ World Championship crowns and 11 Constructors’ World Championship titles, so we are honoured to continue a partnership with the most dominant and inspiring force in the paddock, Oracle Red Bull Racing. This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together, rooted in our joint passion for excellence and the constant pursuit of pushing the limits. We look forward to supporting Max Verstappen and Sergio Pérez as they continue to rewrite the history books and create new time pieces for the global fan base of Oracle Red Bull Racing.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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