Formula One team Red Bull Racing has signed a new long-term global agreement with private real estate developer, DAMAC Properties. The deal will see DAMAC Properties become Red Bull’s Exclusive Real Estate Development Partner. The partnership will see DAMAC Properties have their logo present on the halo and side pods of the Red Bull race car and also on their Team Principal and driver team kit, helmets and race suits.
Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing, commented,
“Partnering with DAMAC Properties is an exciting moment for Oracle Red Bull Racing. Their ambition and commitment to excellence mirrors the values that drive our team. We believe that the partnership will open avenues for stronger global engagement and create meaningful impact for both organisations.”
Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties, added,
“Over the years, we’ve collaborated with global leaders across fashion, hospitality, and football, and today, we are proud to partner with Oracle Red Bull Racing, one of the most successful Teams in Formula 1. Formula 1 represents precision, innovation, and elite performance at the highest level, values that resonate deeply with our brand DNA. I truly believe that no real estate developer in the UAE has built a partnership portfolio as diverse and globally impactful as DAMAC’s, and this collaboration is a powerful testament to that journey.”
Ali Sajwani, Managing Director of Operations, Finance, & Hospitality at DAMAC Properties, added,
“Formula 1 has always been a passion of mine, and I deeply understand both the scale and global influence of this industry. At DAMAC, we are constantly seeking partnerships that are distinctive, powerful, and aligned with our ambition to be a trendsetter in the market. Oracle Red Bull Racing is a perfect fit for us, a team that challenges limits, embraces innovation, and consistently performs at the highest level. This partnership reflects our mindset as a business and our vision for the future.”
Formula One has announced a multi-year extension of their agreement with the Circuit de Barcelona-Catalunya,…
Indian cricketer Yashasvi Jaiswal has been revealed as the official brand ambassador of mobile cricket…
McLaren Racing have announced a partnership extension with Dell Technologies, who will continue to partner…
Premier League club Manchester City have recently signed a new partnership agreement with manufacturer of…
Indian Super League (ISL) team Mumbai City FC have roped in franchised-based Indian esports league,…
Two teams, who have struggled and stumbled their way through the Group Stages, have now…