Red Bull renews Philips Professional Displays deal

Formula One team Red Bull Racing and global provider of professional displays and digital signage solutions – Philips Professional Displays (PPDS) have announced a multi-year partnership renewal. PDDS will continue to be the sole supplier of digital displays to the Austrian team and will work towards ‘transforming the race day experiences for the VIP guests’ inside the Red Bull Paddock Club. PPDS will also develop and integrate their products across Red Bull’s team operations which will include new areas around the team campus in Milton Keynes.

Christian Horner, Oracle Red Bull Racing Team Principal and CEO, commented,

“In the fast-paced world of Formula One, if you stop innovating or striving to be better, you’re settling for second best. This is something we believe in everything we do, both on and off the racetrack. It’s therefore imperative we choose the right partners to join us on our journey, whether building new engines or providing best-in-class digital displays. With PPDS, we have a partner who shares our philosophy and ambitions, and we are delighted to be extending into a new era with them.”

Martijn van der Woude, VP Global Marketing and Business Development at PPDS, said,

“In AV the best success stories are driven by true partnerships. Industry leaders and pioneers coming together to deliver winning solutions. That essence is fully captured working with Oracle Red Bull Racing, a team like us, that prefers to lead rather than follow and is not afraid to take risks to achieve its goals and ambitions. We are incredibly proud of what we have been able to achieve together and look forward to continuing this success.”

Tim de Ruiter, Business Development Director at PPDS managing the partnership with Oracle Red Bull Racing, added,

“Working with Oracle Red Bull Racing continues to be a huge inspiration to myself, the full PPDS team, and our partners, working and coming together in an environment and culture that is fuelled by the desire to be the very best. Together, we have already achieved so much, transforming the way the Oracle Red Bull Racing marketing teams collaborate, creating unrivalled guest hospitality, and building one of Europe’s largest indoor dvLED walls in the MK-7 events venue in Milton Keynes. And this is just the beginning. Like ourselves, Oracle Red Bull Racing always has an eye to the future, and I am proud to say we are supporting their plans and ambitions, with some exciting new solutions being developed over the coming years.”