The Royal Spanish Football Federation (“Real Federación Española de Fútbol” in Spanish; RFEF), the official governing body for football in Spain, has renewed its partnership with Spanish car manufacturer SEAT, which will thus continue on as an Official Sponsor of the Copa del Rey (King’s Cup) and the Copa de la Reina (Queen’s Cup).
The renewed deal will see SEAT continue to enjoy branding visibility at the events pertaining to the two knockout tournaments via media presence, in-stadia physical advertising, and trophy exhibitions.
Speaking about the SEAT extension, Rubén Rivera, Marketing Director, RFEF, said:
“The RFEF and Seat are indeed football, and for yet another year we are very proud to have this brand working with us. They have been a historic travelling companion for the Copa del Rey and the Copa de la Reina.“
Cristian Calvo, Marketing Director, SEAT Spain, added:
“With the presence of our brand in both competitions, fans will be able to enjoy this sport like never before thanks to a host of activities and unique experiences.“
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