The Royal Challengers Bengaluru have announced a partnership with Indian online grocery platform bigbasket, roping it in as their men’s team’s Official Quick Commerce Partner for the 2025 Indian Premier League season.
The deal will see the two “celebrate” shared values—”speed, reliability, and a deep connection with the people of Bengaluru.”
bigbasket will run digital campaigns focused on Bengaluru’s culture. The TATA-owned brand will also enjoy a prominent branding presence across several RCB assets, including the team’s Instagram and YouTube handles.
The two will also work on content campaigns, showcasing various behind-the-scenes moments and hosting interactive fan experiences and on-ground activations on matchdays.
Hari Menon, Co-founder & CEO, bigbasket, commented:
“RCB isn’t just a team—it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.“
We are now down to the final four as Spain will clash with last World…
McLaren Racing have announced a new partnership extension with multinational technology company, Cisco, who will…
Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing…
Formula One has announced a new multi-year licensing partnership with global illustrated publisher DK Books.…
The Indian Olympic Association (IOA) has signed a new partnership with the JSW Group which…
English football club Nottingham Forest have recently announced a partnership renewal with British energy company…