Biennial men’s golf tournament Ryder Cup has roped in global logistics firm DP World as a Worldwide Commercial Partner.
Working with Ryder Cup Europe and the PGA of America, DP World will use the Ryder Cup as a “global platform to engage with customers, prospects, and stakeholders”. The logistics firm will also help the event by “seamlessly connecting smart logistics with the passion and precision of golf”, while also hosting various digital and experiential projects during the event.
Guy Kinnings, Ryder Cup Director, commented:
“The Ryder Cup is a truly global sporting event which connects people around the world and we are delighted that DP World, which connects people through its smart trade and logistics expertise, has joined our commercial family. We, of course, know each other very well through our highly successful DP World Tour partnership and the Ryder Cup provides a wonderful additional platform to grow their booming business and in turn, we can utilise their logistical expertise to help deliver a truly world-class event.“
Daniel van Otterdijk, DP World’s Chief Communications Officer, said:
“The Ryder Cup has become one of the world’s greatest sporting events, so we are delighted that DP World can play an integral part in delivering that for the millions of sports fans around the world. Whilst the partnership supports both our commercial and brand objectives it also allows us to showcase our global logistics network that is uniquely positioned to support the event’s partners and contractors with faster, smarter, and more sustainable ways of delivery.“