JioCinema has roped in Indian cricketing legend Sachin Tendulkar as a brand ambassador ahead of the 2023 Indian Premier League (IPL) season.
With Tendulkar on board, JioCinema hopes to make digital sports viewing mainstream.
Kicking off his partnership with JioCinema, Tendulkar headlined the OTT platform’s latest ad and will be a part of several other TVC and digital promotions over the course of the IPL season.
Speaking about his new partnership with JioCinema, Tendulkar commented:
“Fans are an integral part of all sports. It has been wonderful knowing the various efforts that are being put by the JioCinema team, keeping fans at the centre. While there are many interesting digital innovations being rolled out this IPL, I am sure this is just the start of several more to come. It has been a pleasure working with the Viacom18 team and I am looking forward to an exciting partnership as we travel together with fans into the future of sports consumption.”
Anil Jayaraj, CEO, Viacom18 – Sports, said:
“Sachin Tendulkar is synonymous with cricket and one of those rarest of rare cricketers who have been part of the rapidly changing face of cricket for over three decades. We are thrilled to have him amplify JioCinema’s proposition for sports fans of unmatched experience of watching their favourite sports on digital.”
JioCinema also released a statement on the occasion:
“We are excited to announce that Sachin Tendulkar, the legendary Indian cricketer and global icon, is now the brand ambassador for JioCinema. With his unparalleled talent and dedication, Sachin has inspired millions worldwide. Now, as the face of JioCinema, he will help us spread the word about our streaming service and bring the magic of #IPLonJioCinema to even more viewers across India.“
The 2023 IPL season is all set to get underway from March 31, 2023, with defending champions, the Gujarat Titans, taking on the Chennai Super Kings in Ahmedabad in Match 1.
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