Social media platform Reddit has roped in Indian cricketing legend Sachin Tendulkar as a brand ambassador.
The partnership will see Tendulkar help Reddit build and enhance its connection with sports fans. The former Team India batter will engage with users on the platform through his new official handle u/SachinTendulkar.
The 52-year-old will connect with fans through various sessions, participating in discussions across different subreddits and sharing anecdotes, match insights, and more.
On his new role, Tendulkar commented:
“For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together. I’m especially looking forward to discovering conversations on r/IndiaCricket and r/IndianSports. It’s a unique platform where people truly share what they love. This association gives me an opportunity to connect with fans in new ways and celebrate our shared love for sports.“
Durgesh Kaushik, Vice President of International Growth, Reddit, added:
“Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the Master Blaster.
“This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit’s cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the ‘Master Blaster’ as Reddit’s Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game’s greatest icons.“
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