Club Atlético de Madrid have signed a multi-year partnership agreement with Italian fashion brand AlphaTauri.
AlphaTauri, Red Bull’s premium fashion brand, comes on board as a sponsor of the Spanish football club and will provide apparel to their men’s and women’s first teams as well as reserve team Atleti B until June 2027.
Red Bull itself teamed up with Atleti earlier this year.
On the partnership, Óscar Mayo, Chief Revenue and Operating Officer, Atlético Madrid, commented:
“We’re delighted to strengthen our relationship with Red Bull and to explore new avenues with them, this time through their fashion brand, AlphaTauri, which will kit out our first teams and our men’s B team. It shows that when a partner shares your spirit and ambition, barriers disappear and new opportunities for collaboration multiply.“
Karl-Heinz Lauterbach, CEO of AlphaTauri, said:
“As a brand, we don’t follow trends. We design for longevity, clarity and function. Atlético de Madrid represents these same values in sport. Together, we’re setting a new standard.“
Switzerland will face co-host Canada in their last group stage encounter of Group B on…
World Cup contenders Portugal will clash with newcomers Uzbekistan in their second group stage game…
World Cup contenders England will look to ensure qualification with a win against African opponents…
A supremely confident France side will fancy their chances of getting the three points that…
World Cup debutants Jordan will face African opponents Algeria in their second group stage game…
Welsh football club Wrexham AFC, who currently are competing in the EFL Championship and owned…