Sachin Tendulkar’s Career Endorsements

Master Blaster Sachin Tendulkar is known to all. Fondly called the God of Cricket, Sachin is one of the greatest batsmen the world has ever seen. He commands love and respect from both cricket and non-cricket enthusiasts in India as well as abroad. Brand Sachin is a force to reckon with even after his retirement in 2013. His life lessons and legendary cricketing skills continue to inspire the young and old.
Tendulkar was the first Indian sportsman to land a commercial deal worth ?100 crores with MRF in 2001. Let us look at his career endorsements. We have tried to cover all his brand endorsements, but the list might not be exhaustive. After all, not everyone can match Sachin’s level of perfection!

Johnson & Johnson Band-Aid – Sachin Tendulkar signed his first commercial advertisement at the age of 16, in 1989.

Boost – Sachin Tendulkar has an association with Boost for over a period of twenty- five years. He has been endorsing the energy drink since 1990.

PepsiCo- Sachin Tendulkar was PepsiCo’s brand ambassador from 1992 to 2009. He has done various advertisements for the company. He also promoted the company’s Quaker Milk.

Action Shoes – Action Shoes endorsed Tendulkar from 1995 to 2000.

MRF Tyres – Tendulkar was the brand ambassador of MRF Tyres from 1999 to 2009.

Adidas – Sachin Tendulkar was associated with Adidas from 2000 to 2010.

Britannia – Tendulkar was the brand ambassador of Britannia from 2001 to 2007.

Paytm – Paytm First Games, a subsidiary of digital payments company Paytm, signed the Master Blaster as its brand ambassador this year.

TVS – TVS partnered with Sachin for three years from 2002 to 2005.

ESPN Star Sports – Sachin has been associated with ESPN Star Sports since 2002.

Sunfeast – Tendulkar was the brand ambassador of Sunfeast from 2007 to 2013.

Canon – Tendulkar was the brand ambassador of Canon from 2006 to 2009.

Airtel – Sachin partnered with Airtel for two years from 2004 to 2006.

G.M. Pens – Sachin Tendulkar partnered with G.M. Pens’ Rorito from 2016 to 2018. He was the brand ambassador of the company. He also promoted the company’s Reynolds waterproof gel pen from 2006 to 2009.

Fiat Palio – Tendulkar was associated with Fiat Palio from 2001 to 2003.

Toshiba – Toshiba is associated with Sachin since 2010.

Colgate-Palmolive – Sachin had an association with Coalgate-Palmolive. He has also done some ad commercials with the company.

Philips – Tendulkar used to be the brand ambassador of Philips.

VISA – Sachin used to be the brand ambassador of VISA.

Castrol India – Master Blaster Tendulkar partnered with Castrol from 2011 to 2012.

Apollo Tyres – Apollo Tyres roped in Sachin Tendulkar as its brand ambassador in 2018 for five years.

Coca Cola – The Master Blaster used to be the brand ambassador of Coca Cola from 2011 to 2013.

Jaypee Cement – Tendulkar became the brand ambassador of the Jaypee Cement, a subsidiary of the Jaypee Group, in 2009.

Musafir– Sachin partnered with Musafir, a travel agency in 2013 for five years.

Luminous India – Sachin is the brand ambassador of Luminous India from 2010. The deal will end in 2024.

UNICEF – UNICEF partnered with Tendulkar for five years in 2015 to promote Cricket.

BMW – Sachin Tendulkar used to be the brand ambassador of BMW India. 

Smartron – Smartron, an Internet of Things (IoT) startup, partnered with Sachin Tendulkar in 2017. He promoted its ‘Sachin Tendulkar’ mobile phone edition.

Audemars Piguet – Sachin Tendulkar was the brand ambassador of the luxury watchmakers Audemars Piguet.

Reliance Communications – Reliance Communications had an association with the Master Blaster. He has done various advertisements for the company.

ICC World Cup 2015– Tendulkar was the brand ambassador of the International Cricket Council (ICC) World Cup, 2015.

Rio Olympic 2016 – Sachin was the Indian ambassador for the 2016 Rio Olympics.

ICC Women’s World Cup 2017 – Tendulkar was the brand ambassador of the International Cricket Council (ICC) Women’s World Cup, 2017.

Indian Olympic Association – Sachin Tendulkar was the goodwill ambassador of the Indian Olympic Association (IOA) along with music composer A.R Rahman, ace shooter Abhinav Bindra and Bollywood star Salman Khan in 2016.

Sony Pictures Network – Sony Pictures Networks India partnered with the cricket legend Tendulkar in 2017. He became the brand ambassador for the company’s sports vertical, Sony Pictures Sports Network.

National Egg Coordination Committee – Sachin was a spokesperson for National Egg Coordination Committee from 2003 to 2005.

Oxigen – Oxigen, wallet service provider, partnered with Sachin’s Kerala Blasters Football Club in 2015 as its official payments solution sponsor.

G-Hanz – G-Hanz partnered with Sachin from 2005 to 2007.

Sanyo BPL– Tendulkar is a brand ambassador of Sanyo BPL since 2007.

Ujala Techno Bright – Ujala Techno Bright had partnered with the God of Cricket, Sachin Tendulkar.

Livpure – Sachin Tendulkar is the brand ambassador of the Livepure RO water purifier.

Power footwear – Power footwear was Sachin’s bat sponsor from 1989 to 1992.

Slazenger- Slazenger was Sachin’s bat sponsor from 1993 to 1995.

Aster Pharmacy – Tendulkar became the face of Aster DM Healthcare in 2015.

DBS Bank – Sachin Tendulkar became the brand ambassador of DBS Bank this year.

Aviva Life Insurance – Sachin loaned his image to Aviva Life Insurance in 2007.

Amit Enterprises– Amit enterprises, a real estate firm, had signed Tendulkar as its brand ambassador for three years in 2011.

Kaspersky Internet Security – Sachin launched the 2014 edition of Kaspersky Internet Security and anti-virus for the cybersecurity company.

Royal Bank of Scotland – Royal Bank of Scotland (RBS) named Sachin Tendulkar as its global ambassador in 2008. The deal was part of the bank’s rebranding strategy after it took over ABN Amro in 2007.

Nazara Technologies – Nazara Technologies, a gaming firm, had signed a three-year deal with the cricket legend Sachin Tendulkar in 2005.

Prime Meridian – Prime Meridian, the luxury property developer, roped in Sachin as its brand ambassador in 2015.

IDBI Federal Life Insurance – IDBI Federal Life Insurance roped in Sachin Tendulkar as its brand ambassador in 2018.

Spartan Sports International – Spartan Sports International associated itself with the Master Blaster in 2016 to promote the company’s sporting goods.

Bajaj – Sachin did an advertisement for Bajaj Sunny scooter in 1993.

Gillette – Tendulkar was a part of Gillette’s ad campaigns.

Mastercard – Master Blaster, along with Harbhajan Singh and Zaheer Khan had done an advertisement for the financial services company, Mastercard. 

Pleasure Cruise – Pleasure Cruise named the Master Blaster as its brand ambassador along with Shane Warne and Brett Lee in 2016.

Idea Cellular – Sachin Tendulkar promoted Idea Cellular which is now owned by Vodafone and Aditya Birla Group.

Sachin Tendulkar has also participated in various campaigns like Ogilvy India’s anti-coronavirus campaign for the Government of India named ‘Mask Force’ (2020), Mutual funds AMFI campaign (2020), Skill India campaign of the Ministry of Skill Development and Entrepreneurship (2016), Kerala government’s anti-drug campaign (2016), Swachh Bharat Abhiyan (2014), and AIDS Awareness Campaign (2005).

He has invested in various companies like SRT Sports Management, True Blue (clothing brand), Tamil Thalaivas, Bengaluru Blasters, Kerala Blasters, Smaash Entertainment, Universal Sportsbiz, and Future Group.