Football News

Saudi Arabia FA teams up with Lay’s

The Saudi Arabian Football Federation (SAFF) has announced a three-year deal with Purchase, New York-headquartered food and beverage giant PepsiCo’s Middle East and North Africa (MENA) division.

The deal will see PepsiCo’s potato chips brand Lay’s serve as a headline sponsor to the Saudi Women’s Premier League, which will be thusly renamed to the “Saudi Women’s Premier League powered by Lay’s”.

Lamia Ibrahim Bahaian, Vice President, SAFF, added:

Our partnership with Lay’s for the Saudi Women’s Football League is a testament to the growing support and recognition of women’s sports in Saudi Arabia. The league’s expansion, with the backing of Lay’s, is a significant step forward in achieving our objectives to nurture and showcase the incredible talent of female footballers in our nation. Together, we are working toward a future where women’s football takes its rightful place on the global stage and inspires young girls across Saudi Arabia and beyond.

Also read: Lay’s gives special tribute to Messi after Inter Miami debut

Khalid Alkhudair, CEO, Saudi Media Company, added:

This partnership contributes in opening new horizons for achieving the goals of women’s football in the Kingdom. Today, we are witnessing a qualitative leap in sports, where investment and sports marketing play an important role in contributing to the country’s ambitions. We are delighted at SMC to be among the pioneering Saudi companies in this field.

Aamer Sheikh, CEO, PepsiCo’s MENA Division, said:

We are thrilled to embark on this exciting journey with the Saudi Women’s Premier League to not only underscore our dedication to fostering diversity and inclusion but also demonstrate our commitment to the ambitious Vision 2030 goals of Saudi Arabia. This collaboration also reflects our unwavering promise to empower women not just globally but locally as well through our numerous platforms and programs. By empowering and promoting women in sports, we contribute to the vision’s aim of diversifying the Saudi economy, enhancing the quality of life, and increasing participation in sports at all levels.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

SMC Global joins the South Africa – India series

SMC Global revealed as Associate Partner Financial services firm SMC Global has been announced as…

6 hours ago

CSA teams up with FlySafair

Multi-year deal announced South Africa's cricket board, Cricket South Africa (CSA) has announced a new…

6 hours ago

Afghanistan vs Bangladesh 2nd ODI: Preview and Predictions

Bangladesh looking to keep series alive After a disappointing opening game performance by the visitors,…

6 hours ago

Sri Lanka vs New Zealand 1st T20I: Preview and Predictions

Can New Zealand recreate the magic from India? After picking up a historic series win…

6 hours ago

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

18 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

2 days ago